Just Do It

Don’t think for a second that creativity equals inspiration.

Yes, inspiration is the start of the creative process, but nothing has been created until you put in the effort to complete that process.  To paraphrase Einstein, the sweaty 99% of the work still needs to be done before there is any value at all in the 1% moment of inspiration.

Too many people seem to think they qualify as creators because an idea stumbled out from the undergrowth of their mind and emerged blinking into the light. An inspired new idea needs to get out and play, to exercise , to work up a sweat and to labour for a while before it matures into something useful. Don’t expect to be praised or rewarded if you abandon your new-born idea and allow yourself to get bored and distracted by some new shiny object.

Yes, it’s true that the occasional Spartan baby survived the night on the mountainside. But that wasn’t due to the virtue of their parents.

Stop merely talking about your latest “inspiration” and start honouring it instead.

Creativity requires creation. So go make stuff. Just do it.

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